Shares of AT&T Inc. (NYSE:T) ended Wednesday session in green amid volatile trading. The shares closed up +0.62 points or 1.55% at $40.57 with 19.13 million shares getting traded. Post opening the session at $40.05, the shares hit an intraday low of $39.97 and an intraday high of $40.63 and the price vacillated in this range throughout the day. The company has a market cap of $248.96 billion and the numbers of outstanding shares have been calculated to be 6.15 billion shares.
On Sept. 21, 2016 AT&T AdWorks is planning to expand its cross-screen addressable ad offering in the 4th quarter of 2016.
The nationwide leader in addressable TV advertising is giving advertisers the ability to serve their target audiences with more precision across nearly 14 million addressable TV households. Advertisers can expect to serve ads to those same target audiences – whether they are watching DIRECTV app content or other mobile websites and apps.
With the launch, the same addressable campaign can be extended to more than 30 million mobile devices associated with those same homes.
The expansion will include ad inventory in the newly enhanced DIRECTV mobile app, which lets subscribers watch live and recorded programs based on their TV package virtually anywhere. The updated DIRECTV app also lets users download most DVR recordings to their device to watch offline.
Advertisers will be able to deliver ads in approximately 70 live channels via our pay-TV app, including live sports and news content. We’ve seen a 50% increase in the number of unique streamers using the DIRECTV app since combining DIRECTV with AT&T, and we currently serve more than 60 million streams and downloads to our TV customers each month.
“This is a scalable, verifiable and transparent way of targeting and measuring advertising that is truly cross-platform,” said Rick Welday, president, AT&T AdWorks. “So an advertiser can serve ads to the same consumer whether they are watching their TV or using their mobile devices. Advertisers will have the ability not only to target an audience, but also to measure results through the full marketing funnel.”
Shares of Twitter Inc (NYSE:TWTR) ended Wednesday session in green amid volatile trading. The shares closed up +0.10 points or 0.54% at $18.49 with 16.21 million shares getting traded. Post opening the session at $18.44` the shares hit an intraday low of $18.13 and an intraday high of $18.50 and the price vacillated in this range throughout the day. The company has a market cap of $13.11 billion and the numbers of outstanding shares have been calculated to be 707.73 million shares.
Twitter Inc (TWTR) on Sept. 14, 2016 announced the launch of a new Twitter app for Apple TV, Amazon Fire TV, and Microsoft’s Xbox One, which will allow anyone with these devices to consume the best of Twitter.
The free apps will feature all live streaming video available on Twitter (including live streams of 10 NFL Thursday Night Football games, as well as content from MLB Advanced Media, NBA, Pac 12 Networks, Campus Insiders, Cheddar and Bloomberg News), and other Twitter content such as top Tweets and top global Vines and Periscopes. Anyone with these devices, regardless of whether they have a Twitter account or a pay TV subscription, can enjoy this experience.
Exclusively on Apple TV, viewers can enjoy live premium video and check out Tweeted video clips through a seamless side-by-side video experience.
“These devices will bring Twitter’s live streaming video experience to life on the TV screen,” said Anthony Noto, chief financial officer at Twitter. “Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs. We’re excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter.”