Shares of Fitbit Inc (NYSE:FIT) ended Friday session in red amid volatile trading. The shares closed down -0.08 points or -0.50% at $15.95 with 11.59 million shares getting traded. Post opening the session at $15.90, the shares hit an intraday low of $15.73 and an intraday high of $16.10 and the price vacillated in this range throughout the day. The company has a market cap of $3.51 billion and the numbers of outstanding shares have been calculated to be 222.15 million shares.
Fitbit Inc (FIT) on August 29, 2016 released Fitbit Adventures, a new series of personal, non-competitive activity Challenges that are designed to inspire you to move more and reach your health and fitness goals. With each step logged, you can advance and virtually experience iconic landmarks and trails in Yosemite National Park or participate in the TCS New York City Marathon, while being motivated by fun facts and inspired through immersive breathtaking photography. Available globally in the top-downloaded, free Fitbit® app, Fitbit Challenges motivate users to increase activity, showing how small steps add up to big results, with Fitbit data demonstrating that users who participate in Challenges move up to around one additional mile per day, on average.
“Fitbit Adventures are the perfect motivation for anyone who may not want to compete in a traditional Fitbit group challenge with friends or family,” said Tim Roberts, Executive Vice President, Interactive at Fitbit. “These new challenges inspire you to move more through virtual explorations of some of the most captivating environments in the world – places you might not be able to visit otherwise – all powered by your daily step activity. Whether hiking a beautiful trail in one of America’s greatest natural treasures, completing the most iconic marathon in the world, or visiting one of the many exciting destinations yet to come, we believe Adventures truly brings the experience to life.”
Shares of JD.Com Inc (ADR) (NASDAQ:JD) ended Friday session in green amid volatile trading. The shares closed up +0.10 points or 0.38% at $26.23 with 11.43 million shares getting traded. Post opening the session at $26.23, the shares hit an intraday low of $26.01 and an intraday high of $26.55 and the price vacillated in this range throughout the day. The company has a market cap of $37.90 billion and the numbers of outstanding shares have been calculated to be 2.89 billion shares.
On Sept. 08, 2016 JD.com, Inc. (JD), China’s largest e-commerce company by revenue, and Bacardi, the world’s largest privately held spirit producer, have jointly announced a strategic partnership under which JD.com will become Bacardi’s strategic e-commerce partner for its full line of products in China, marking a significant move to further build Bacardi’s brand and business in the country.
Under the new agreement, Chinese consumers will have online access through JD.com to the most iconic and popular imported spirit brands, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, and other leading brands in the Bacardi portfolio.
The cooperation will also include online promotions of Bacardi products available exclusively on JD.com, as well as customized brand marketing support. The two companies will work together to bring China’s cocktail culture to the next level through promotions that educate Chinese consumers on how to prepare and enjoy cocktails prepared with premium Bacardi spirits.
“This strategic cooperation with JD.com is a major step for Bacardi’s e-commerce development in China,” said Paul Chin, Chief Executive Officer of Bacardi Greater China, North Asia and Oceania. “Bacardi’s premium spirits are essential to the world’s favorite cocktails. Working with JD.com helps us effectively target discerning Chinese consumers by providing the most convenient and trustworthy online channel for purchasing premium Bacardi products.”