Shares of Leidos Holdings, Inc. (NYSE:LDOS) ended Monday session in green amid volatile trading. The shares closed up +0.11 points or 0.25% at $43.26 with 1.83 million shares getting traded. Post opening the session at $43.20, the shares hit an intraday low of $43.02 and an intraday high of $43.72 and the price vacillated in this range throughout the day. The company has a market cap of $6.46 billion and the numbers of outstanding shares have been calculated to be 149.76 million shares.
Leidos Holdings, Inc. (LDOS) on Sept. 19, 2016 will support the Army Geospatial Center’s (AGC) High-Resolution, 3-D (HR3D) Geospatial Information program through a prime contract from the General Services Administration (GSA). The single-award task order awarded under the GSA One Acquisition Solution for Integrated Services (OASIS) contract has a one-year base period of performance and includes four one-year options. If all options are exercised, the contract carries a total value of $777 million.
Under the contract, the Leidos team will collect, process, disseminate, store and maintain HR3D geospatial information. Leidos will conduct airborne and terrestrial collection operations, process the information and produce geospatial products needed over operationally relevant areas. In the collection process, Leidos will also integrate advanced Light Detection and Ranging (LIDAR) sensor technology from a higher altitude using a higher velocity aircraft platform. KEYW Corporation, Tenax TM LLC., Neany Inc., Sigma Space Corp., OG Systems LLC., Pixia Corp. and Woolpert Inc. are teaming with Leidos to provide the cost-effective solutions and capabilities for the AGC program.
Insufficient unclassified HR3D geospatial information also limits the ability of the U.S. to adequately engage other nations in expanding their capabilities and working towards a sustainable, secure environment. The AGC program will address this critical gap for high-resolution mapping products covering the majority of the undeveloped world.
“Leidos has a long history of directly supporting U.S. Army warfighters through vital airborne programs,” said Roger A. Krone, Leidos’ Chairman and Chief Executive Officer. “Our team is excited to continue that support using advanced technologies to produce critical mapping products.”
Shares of Nielsen N.V. Ordinary Shares (NYSE:NLSN) ended Monday session in red amid volatile trading. The shares closed down -0.19 points or 0.36% at $53.15 with 1.83 million shares getting traded. Post opening the session at $53.15, the shares hit an intraday low of $52.85 and an intraday high of $53.25 and the price vacillated in this range throughout the day. The company has a market cap of $19.06 billion and the numbers of outstanding shares have been calculated to be 357.35 million shares.
On Sept. 20, 2016 Nielsen (NLSN) and Vision Critical, a leading cloud-based customer intelligence platform provider, have announced a strategic alliance that will enable clients to better understand their customers and build more authentic customer relationships.
The first of several planned future offerings is the connection of Nielsen’s currency-grade measurement data of what people watch and buy to insight communities powered by the Vision Critical platform, which help uncover and provide to marketers, product innovators and sales and business leaders quick and actionable consumer insights to support business decisions.
Clients of the integrated offering will be able to receive profiles of their insight community on demographic variables, as well as up to potentially 500 other behaviors captured by Nielsen. With this added intelligence, clients can extract additional value from their insight community; for example, by identifying community member groups whose members exhibit specific characteristics.
Additionally, using the Nielsen Marketing Cloud, audiences within the insight community can be reached at scale across multiple channels, for a more comprehensive view of their interactions with a brand.
“Vision Critical and Nielsen share in the desire to help our clients succeed; through better products, stronger marketing and positive interactions with brands. We are excited about the range of possibilities the integration of Nielsen’s data brings to Vision Critical’s platform and to our clients and business partners, including a deeper understanding of and more authentic connection with their customers,” says Scott Miller, CEO, Vision Critical.
“We are excited about the opportunity to increase the ways in which we connect with consumers through our alliance with Vision Critical, whose consumer-centric approach to driving value with clients is a natural complement with Nielsen’s consumer-centric approach to measurement. Measurement and analytics each hold value, a value that is enhanced when the two are connected. Nielsen’s gold-standard approach to measurement helps clients measure performance and provides them the needed insights for crucial decision making. But analytics are also a key tool in this process, unlocking the reasons behind performance and determining next steps for improvement,” says Lynda Clarizio, President of U.S. Media, Nielsen.