Shares of BlackBerry Ltd (NASDAQ:BBRY) ended Friday session in green amid volatile trading. The shares closed up +0.02 points or 0.25% at $7.91 with 2,522,841 shares getting traded. Post opening the session at $7.86, the shares hit an intraday low of $7.86 and an intraday high of $8.02 and the price vacillated in this range throughout the day. The company has a market cap of $4.19 billion and the numbers of outstanding shares have been calculated to be 523.49 million shares.
BlackBerry Ltd (BBRY) on Sep 22, 2016 announced its end-to-end asset tracking solution, BlackBerry® Radar™, has been deployed with Caravan Transport Group Inc. Built on the company’s cloud-based Internet of Things (IoT) software platform, BlackBerry Radar is an innovative ‘Smart Trailer’ software and hardware solution that will enable one of Canada’s premier, cross-border transportation carriers to receive rich information to help improve efficiency and overall utilization of its fleet.
Installed in minutes, the BlackBerry Radar device includes an intelligent array of sensors that collects and reports readings more often than any other self-powered solution on the market. Real-time trailer and cargo status details include the location of trailers and cargo, the status of the trailer door being opened or closed, whether the trailers are empty or loaded, temperature, humidity and much more. Furthermore, all data is communicated securely to the IoT cloud platform maintaining the privacy of the user’s data. Caravan’s fleet operation managers, load planners, and dispatchers can securely access this information stored in the cloud from a notebook, desktop, tablet or smartphone equipped with a web browser for immediate analysis, decision-making and reporting – ultimately making profitable decisions for the organization and bringing added value to its customers.
“Taking time, money and guesswork out of the supply chain is a top priority for leaders across the transportation and logistics industry,” said Derek Kuhn, senior vice president of IoT for BlackBerry. “The current method of obtaining information about a trailer or intermodal container no longer works in connected world, because this data is typically not real-time or updated frequently enough to make timely decisions. To solve this issue, BlackBerry leveraged its extensive technology portfolio and deep expertise in security, mobility and enterprise software to innovate and develop BlackBerry Radar, which is designed to bring decision makers and operators near real-time information, analytics and reports to boost operational efficiencies.”
Shares of Bazaarvoice Inc (NASDAQ:BV) ended Friday session in green amid volatile trading. The shares closed up +0.46 points or 9.18% at $5.47 with 2,509,771 shares getting traded. Post opening the session at $5.01, the shares hit an intraday low of $5.00 and an intraday high of $5.55 and the price vacillated in this range throughout the day. The company has a market cap of $494.71 million and the numbers of outstanding shares have been calculated to be 82.84 million shares.
On Sept. 13, 2016 Social Media Link (SML), the leader in online advocacy activation for brands, announced a new partnership with Bazaarvoice, Inc. (BV), the consumer-generated content solution provider creating the world’s smartest shopper network. Through this partnership, Social Media Link offers seamless integration to help marketers drive authentic product reviews that foster sales directly into Bazaarvoice’s powerful syndication engine, which shares consumer-generated content between 3,000 global brand and retail websites in the company’s network.
Now, 61 percent of consumers read online reviews before making a purchase. However, many marketers struggle with generating and fueling ongoing, high-quality product reviews. The integration of Bazaarvoice’s syndication platform and Social Media Link’s proprietary technologies bridges the gap between marketers and their need for continuous and current consumer recommendations. Through this partnership, marketers can generate and syndicate authentic, high-quality product reviews from customers more easily and effectively.
Bazaarvoice’s syndication platform is now available in both of Social Media Link’s advocacy marketing solutions, Smiley360 and Vesta. Through Smiley360, marketers can easily activate SML’s existing community of over 800,000 socially connected consumer influencers who create and share impactful content. With Vesta, SML’s white-label advocacy solution, marketers will identify and invite highly engaged brand advocates to their VIP brand-owned communities building a direct relationship with consumers.
This partnership opens the door for brands to drive impactful reviews with the consumers using their products the most. Social Media Link and Bazaarvoice are empowering consumers to not just create word-of-mouth for brands on social media, but to write reviews across e-commerce channels, become brand advocates and impact future consumers’ purchases.
“Brands rely on authentic reviews and experiences from consumers to help drive new sales,” says Susan Frech, CEO of Social Media Link. “What we have created at Social Media Link is an ecosystem for brands to easily identify and activate the right people to ignite action – and we are thrilled to partner with Bazaarvoice to facilitate marketers’ need for product reviews across brand properties and key retail websites.” Frech added, “This partnership will only strengthen the ties Bazaarvoice brand clients have with their consumers – and will enable them to reach and form relationships with new ones faster.”