Shares of The Coca-Cola Co (NYSE:KO) ended Friday session in red amid volatile trading. The shares closed down -1.35 points or -3.09% at $42.27 with 23.62 million shares getting traded. Post opening the session at $43.43, the shares hit an intraday low of $42.27 and an intraday high of $43.43 and the price vacillated in this range throughout the day. The company has a market cap of $182.40 billion and the numbers of outstanding shares have been calculated to be 4.32 billion shares.
On September 2, 2016 For the first time in nearly 40 years, The Coca-Cola Company’s popular citrus-flavored soft drink brand, Mello Yello, will appear on a NHRA Funny Car. To celebrate Funny Car’s half-century of racing, Mello Yello is partnering with Kalitta Motorsports to co-brand the team’s DHL-sponsored Toyota Camry Funny Car at the U.S. Nationals held Labor Day weekend in Indianapolis, Indiana. The one-time custom-wrapped car will be driven by the reigning NHRA Mello Yello Drag Racing Series Funny Car Champion, Del Worsham.
“We’ve been steadfast supporters of NHRA’s Funny Car racing, and we wanted to do something special to celebrate its momentous 50th anniversary,” says Bobby Oliver, director, sparkling citrus brands, Coca-Cola North America. “When the Kalitta team takes to the track on Labor Day weekend, we’ll all be cheering for a great performance from the DHL/Mello Yello car.”
The NHRA is the largest motorsports sanctioning body in the world, and The Coca-Cola Company has been a proud sponsor of the NHRA for 15 years.
“We are thrilled to see Mello Yello and The Coca-Cola Company take this step to race a DHL/Mello Yello Funny Car at the historic U.S. Nationals,” said NHRA President, Peter Clifford. “The car gets your attention immediately and to have Mello Yello on the racetrack this week with the defending Funny Car champion Del Worsham makes it even better.”
Shares of General Motors Company (NYSE:GM) ended Friday session in red amid volatile trading. The shares closed down -1.21 points or -3.82% at $30.48 with 22.48 million shares getting traded. Post opening the session at $31.44, the shares hit an intraday low of $30.37 and an intraday high of $31.56 and the price vacillated in this range throughout the day. The company has a market cap of $47.34 billion and the numbers of outstanding shares have been calculated to be 1.56 billion shares.
On Aug. 1, 2016 Grand Rapids, Mich.-based lifestyle company, The Mitten State (TMS), has partnered with General Motors to develop an exclusive new line of t-shirts inspired by the company’s iconic and vintage performance cars. The new premium t-shirts offer a modern shape, fit, and feature a vintage look that is revved up to celebrate the passion of auto-lovers in authentic and fashionable designs.
The partnership was formed as a unique way to help General Motors celebrate its rich vehicle heritage. Being auto-enthusiasts themselves, the owners at The Mitten State, Scott Zubrickas and Will Bransdorfer, gladly accepted the licensing opportunity.
“General Motors approached us with the idea and of course we were thrilled to be a part of it,” said Will Bransdorfer, co-owner of The Mitten State. “Being fans of vintage muscle cars ourselves, and with Michigan’s historic connection to the automotive industry, we knew it would be a perfect fit. It’s been a fun history lesson working with GM to explore their logo and photo archives, some of which haven’t seen the light of day for decades.”
General Motors Licensing worked with The Mitten State to create a variety of looks that best reflect their brand. Additionally, GM granted the designers at The Mitten State access to their vault of vintage advertisements and logos to provide inspiration for this unique line.