Shares of Fiat Chrysler Automobiles NV (NYSE:FCAU) ended Wednesday session in green amid volatile trading. The shares closed up +0.13 points or 1.91% at $6.94 with 3.17 million shares getting traded. Post opening the session at $6.87, the shares hit an intraday low of $6.87 and an intraday high of $6.96 and the price vacillated in this range throughout the day. The company has a market cap of $8.78 billion and the numbers of outstanding shares have been calculated to be 1.29 billion shares.
On Sept. 7, 2016 The Ram truck brand launches a new Spanish-language multicultural and multinational campaign this week celebrating hard working people who are their own bosses and get the job done day after day. The “Boss” television and digital campaign focuses on many of the class-leading and class-exclusive innovations of the Ram 1500 Limited, while emphasizing values such as hard work and determination shared by the brand and Latin cultures. The ads also promote Ram brand’s ‘America’s Longest-lasting Pickups’ title.
A 60-second anthem “Boss” spot and two 30-second “Boss” product feature commercials, one focusing on strength and capability and the other on power and efficiency, launch this week in front of a huge television viewing audience when the spots debut during Telemundo and UniMás network telecasts of top team soccer qualifying matches. The campaign will run in the United States and Mexico. In addition, FCA markets in South America plan to run their own customized versions of the campaign.
Ram teamed up with independent Venezuelan rock band La Vida Bohème for the campaign soundtrack with their song, “La Bestia” (The Beast). The two-time Latin Grammy Award winners, from Nacional Records, were also named Latino Breakthrough Artist of the Year by iTunes.
“Trucks are one of the top selling segments among U.S. Latinos and the Ram 1500 and Ram 2500 are among the most popular models,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “It is important that we reach Hispanic auto buying consumers with relevant marketing strategies that not only accurately depict the brand, but also authentically capture the lives of such an influential consumer. The ‘Boss’ campaign does this in a way that makes an emotional connection and seamlessly integrates the Ram 1500 into the story.”
Shares of Archer Daniels Midland Company (NYSE:ADM) ended Wednesday session in green amid volatile trading. The shares closed up +0.08 points or 0.18% at $44.02 with 2.05 million shares getting traded. Post opening the session at $43.76, the shares hit an intraday low of $43.66 and an intraday high of $44.04 and the price vacillated in this range throughout the day. The company has a market cap of $25.68 billion and the numbers of outstanding shares have been calculated to be 581.76 million shares.
On Sept. 06, 2016 Burcon NutraScience Corporation (BUR) announced that, Archer Daniels Midland Company (ADM), Burcon’s license and production partner for CLARISOY soy protein, has confirmed plans to achieve full commercial production of CLARISOY this year. ADM plans to begin commissioning the first large-scale CLARISOY production facility at its North American headquarters in Decatur, Illinois, during the fourth quarter of 2016.
“This is a truly significant milestone in the commercialization of CLARISOY,” said Johann Tergesen, Burcon’s president and chief operating officer, adding, “ADM is committing considerable resources to commercializing CLARISOY and is the ideal partner for such innovative proteins. ADM’s line of CLARISOY soy proteins is truly on-trend to meet the demand by consumers for great-tasting, nutritionally enhanced products targeted to the ever growing number of health and wellness-minded consumers.”