Shares of The Coca-Cola Co (NYSE:KO) ended Friday session in red amid volatile trading. The shares closed down -0.22 points or -0.52% at $42.14 with 16.35 million shares getting traded. Post opening the session at $42.17, the shares hit an intraday low of $41.97 and an intraday high of $42.26 and the price vacillated in this range throughout the day. The company has a market cap of $178.05 billion and the numbers of outstanding shares have been calculated to be 4.32 billion shares.
On September 13, 2016 The Coca-Cola Company’s global dynamic digital magazine – is sending two millennials on a cross-country exploration of America called JourneyxJourney. The new brand publishing initiative aims to discover and capture content about how the 130 year-old Company and its brands are deeply linked to local communities across America and to the cultural fabric of the United States. Content will be published for audiences in real-time across the Company’s Instagram, Snapchat, Facebook and Twitter social channels.
The road-trip begins in Atlanta, hometown of The Coca-Cola Company, and continues for 21 days, visiting sites ranging from national parks and historic landmarks to restaurants and ballparks, across the United States, ending in Los Angeles. The JourneyxJourney storytellers will connect and co-create content for millennials, exploring the passions ingrained in the Company’s DNA – such as innovation, food, sports, music and culture.
“Through Coca-Cola Journey, we’ve been able to identify and share stories about the incredible people and communities who have shaped our Company’s and brands’ place in American history,” said Doug Busk, Group Director, Social & Digital Communications, The Coca-Cola Company. “This road trip is an opportunity to bring the platform to these communities live, revisiting some of our favorite stories and creating new content in real-time, allowing us to engage Journey’s readers across multiple platforms in an entirely new way.”
JourneyxJourney marks the first trip in the Coca-Cola Journey “Mobile Brand Publishing Unit,” which is equipped with production gear, cameras, filming drones and editing equipment. The two JourneyxJourney storytellers will be driving alongside the “Mobile Brand Publishing Unit” in a 2017 Ford Escape, courtesy of Ford.
The new Ford Escape features SYNC3 with Apple CarPlay and Android Auto technology. The Escape also features EcoBoost engines and available driver-assist technologies that enhance safety and convenience including Auto Start-Stop that shuts off the engine during common stops, so the vehicle burns no gas, emits zero tailpipe emissions and restarts automatically, when the driver releases the brake pedal.
Shares of Ambev SA (ADR) (NYSE:ABEV) ended Friday session in red amid volatile trading. The shares closed down -0.07 points or -1.17% at $5.90 with 14.79 million shares getting traded. Post opening the session at $5.90, the shares hit an intraday low of $5.84 and an intraday high of $5.93 and the price vacillated in this range throughout the day. The company has a market cap of $93.83 billion and the numbers of outstanding shares have been calculated to be 15.70 billion shares.
Ambev SA (ADR) (ABEV) produces, distributes, and sells beer, draft beer, soft drinks, other non-alcoholic beverages, malt, and food in the Americas. The company operates through Latin America North, Latin America South, and Canada segments. It offers beers primarily under the Skol, Brahma, and Antarctica brands. The company also provides carbonated soft drinks, bottled water, isotonic beverages, energy drinks, and ready-to-drink teas under the Guaraná Antarctica, Guaraná Antarctica Black, Gatorade, H2OH!, Lipton Iced Tea, Fusion, Monster, Red Rock, Pepsi-Cola, and Seven Up brands. Ambev S.A. offers its products through a network of third-party distributors and a direct distribution system. The company was founded in 1885 and is headquartered in São Paulo, Brazil. Ambev S.A. is a subsidiary of Interbrew International B.V.