Shares of Under Armour Inc (NYSE:UA) ended Wednesday session in green amid volatile trading. The shares closed up +0.99 points or 2.54% at $39.92 with 6.25 million shares getting traded. Post opening the session at $39.23, the shares hit an intraday low of $38.87 and an intraday high of $40.00 and the price vacillated in this range throughout the day. The company has a market cap of $16.61 billion and the numbers of outstanding shares have been calculated to be 183.39 million shares.
Under Armour Inc (UA) on Sept. 7, 2016 unveils the newest film from its global marketing campaign, “It Comes From Below™,” featuring reigning MVP Cam Newton. The campaign first launched in July with a spot featuring MVP Bryce Harper and followed with a second chapter in August with UA Running. All three phases of the campaign highlight footwork as a critical component and skill in every athlete’s arsenal, regardless of sport, and underscores the brand’s commitment to creating footwear that maximizes this performance tool.
In the newest campaign film, “Prince with 1,000 Enemies,” Under Armour captures the indomitable spirit of Newton, who faces down seemingly insurmountable odds and obstacles head on, letting nothing stand in his way on his continued path to greatness. Narrated by Newton’s mother, Jackie Newton, the film brings this vision to life with a passage inspired by Richard Adams’ classic children’s book, Watership Down, which tells the story of a brave rabbit who must use all the skills he possesses to lead his herd. The film likens Newton to this protagonist, “Prince with 1,000 Enemies,” as he uses his speed, agility and strength to dodge falling trees and sprint through a foreboding forest. While he uses his hands and shoulders to stay upright, the camera is focused on the explosive power he draws from his footwork that enables him literally and figuratively to push beyond obstacles standing in his way.
Newton was intimately involved in the creative process of the spot, helping to build the atmosphere that symbolizes his personal and athletic journey. The role of Jackie Newton as the narrative voiceover adds another deep and personal layer to the film, epitomizing her role in Newton’s life, and how she continues to be a guiding voice of encouragement and support.
“I was deeply moved when Under Armour and Cam asked me to be a part of his new campaign film,” said Jackie Newton. “From an early age, Cam has always shown great potential as an athlete, as a leader, and in so many other areas of his life. I am so proud of all that he has overcome and what he has achieved. It was an incredibly humbling experience to tell his story and be part of this beautiful film.”
“Cam is a transformative athlete with a powerful story fueled by hard work, perseverance, dedication and will. By shining a light on Cam’s story, his mental toughness and his impact on the game of football and beyond, we hope to inspire and empower the next generation of athletes to elevate their game on and off the field,” said Adrienne Lofton, Senior Vice President, Global Brand Marketing, Under Armour. “Cam’s athletic journey to excellence starts from below with unrivaled footwork, and Under Armour is committed to supporting all athletes in their quest for greatness by creating the most innovative, game-changing footwear that gives them the edge when they need it most.”
Shares of Ball Corporation (NYSE:BLL) ended Wednesday session in red amid volatile trading. The shares closed down -0.28 points or -0.35% at $80.65 with 1.07 million shares getting traded. Post opening the session at $80.74, the shares hit an intraday low of $80.05 and an intraday high of $80.90 and the price vacillated in this range throughout the day. The company has a market cap of $14.11 billion and the numbers of outstanding shares have been calculated to be 174.23 million shares.
On Sept. 7, 2016 SPIE, the international society for optics and photonics, has named Jim Oschmann, Ball Aerospace’s vice president and general manager, Civil Space, as the 2017 SPIE vice president. This is a position which will transition to president-elect in 2018 and SPIE president in 2019. Oschmann was chosen by a nominating committee and elected by SPIE’s nearly 12,000 voting members.
“This recognition by one of the premier associations in our industry is testament to Jim’s expertise and dedication to the entire field of optical engineering,” said Rob Strain, president, Ball Aerospace. “Jim has given back throughout his career, to several universities and industry nonprofits in addition to serving SPIE in several capacities. We congratulate Jim on this well-deserved honor.”
“All my experiences give me a unique perspective on ways that industry, academia, governments and non-profits can work together with SPIE to propel the positive impacts of our industry into the future,” said Oschmann. “As we look toward that bright future, we need to find ways to encourage students of all ages to participate in the fields of science and engineering to supply our future workforce needs and bring new ideas and innovation that will drive our field forward.”