Shares of Nike Inc (NYSE:NKE) ended Friday session in red amid volatile trading. The shares closed down -0.26 points or -0.47% at $55.15 with 8.92 million shares getting traded. Post opening the session at $55.02, the shares hit an intraday low of $54.91 and an intraday high of $5.71 and the price vacillated in this range throughout the day. The company has a market cap of $92.65 billion and the numbers of outstanding shares have been calculated to be 1.35 billion shares.
Nike Inc (NKE) on August 23, 2016 launched a significant update to its popular new Nike+ Run Club app, which gives athletes access to a new adaptive coaching feature, expert guidance from the world’s best athletes and coaches and unrivaled motivation and community – all designed to make running easier and a lot more fun.
“Through the new Nike+ Run Club app, we’re serving a running community that spans the globe with the most innovative and personalized experiences we’ve ever offered to runners,” said Nikki Neuburger, VP, Global Running Brand. “We’ve thoughtfully considered and updated how we surround runners with everything and everyone they need to reach their full potential and have more fun with the sport, from coaching plans that adapt to meet their needs, to inspiration, motivation and a community of million to run with.”
Adaptive Coaching Programs
A new feature in the Nike+ Run Club app helps athletes run farther and faster than ever before with a new adaptive coaching engine. This groundbreaking coaching engine starts with a runner’s fitness level and goals and adapts to their performance and schedule.
The Nike+ Run Club app also includes access to expertise from the world’s best elite athletes and coaches. Nike+ Pro Tips serve all runners – from the first-time runner to the seasoned pro – with content that will help them to run better and enjoy the sport more. Access to this expertise combined with best-in-class run-tracking accuracy for both indoor and outdoor runs, delivers the ultimate digital running experience.
The best app or coach in the world is of little use if it doesn’t motivate you. The Nike+ Run Club app has been specifically designed to harness the power of friends and community to provide unrivalled inspiration and encouragement. The NRC community loves to challenge and compete against their friends so a new NRC hashtag challenge feature enables this friendly competition. Additionally, upgraded social tools use photo sharing, a huge selection of Nike stickers, hashtags and the feed in the Nike+ Run Club app make it easier to celebrate and inspire friends and the global community. Ultimately, every run shared to the Nike+ feed inspires others to run.
Shares of The Coca-Cola Co (NYSE:KO) ended Friday session in red amid volatile trading. The shares closed down -0.22 points or -0.51% at $42.74 with 8.85 million shares getting traded. Post opening the session at $42.81, the shares hit an intraday low of $42.65 and an intraday high of $42.94 and the price vacillated in this range throughout the day. The company has a market cap of $186.33 billion and the numbers of outstanding shares have been calculated to be 4.32 billion shares.
On September 13, 2016 The Coca-Cola Company’s global dynamic digital magazine – is sending two millennials on a cross-country exploration of America called JourneyxJourney. The new brand publishing initiative aims to discover and capture content about how the 130 year-old Company and its brands are deeply linked to local communities across America and to the cultural fabric of the United States. Content will be published for audiences in real-time across the Company’s Instagram, Snapchat, Facebook and Twitter social channels.
The road-trip begins in Atlanta, hometown of The Coca-Cola Company, and continues for 21 days, visiting sites ranging from national parks and historic landmarks to restaurants and ballparks, across the United States, ending in Los Angeles. The JourneyxJourney storytellers will connect and co-create content for millennials, exploring the passions ingrained in the Company’s DNA – such as innovation, food, sports, music and culture.
“Through Coca-Cola Journey, we’ve been able to identify and share stories about the incredible people and communities who have shaped our Company’s and brands’ place in American history,” said Doug Busk, Group Director, Social & Digital Communications, The Coca-Cola Company. “This road trip is an opportunity to bring the platform to these communities live, revisiting some of our favorite stories and creating new content in real-time, allowing us to engage Journey’s readers across multiple platforms in an entirely new way.”